Design Thinking for Data-Driven App Development · End Term · Sep 2022 · FN

Case Study: Denmark is a country long recognized for its distinctive attention to design. Like citizens in most developed countries, the Danes recognized that the ageing of their population presents many challenges. One of these is serving more than 125,000 senior citizens who rely on government-sponsored meals. Danish municipalities deliver subsidised meals to people who suffer from a reduced ability to function. Whether that is due to illness, age, or other conditions. Many of these seniors have nutritional challenges and a poor quality of life because they simply do not eat enough. An estimated 60% of elders living in assisted living have poor nutrition. An estimated 20% are actually malnourished. In response to this growing social problem, the municipality of Hustobrow decided to dedicate their efforts to improving meal service for seniors. And they invited your Design Thinking and Innovation firm to work with them to figure out how to improve the nutrition of their elderly population. The municipal leadership saw the project initially as straightforward. Answer the given subquestions:

According to the municipalities, in order to get seniors to eat more, the current menu just needed improving, and the municipal leadership wanted your firm to ask elderly clients about their menu preferences. As a Design Thinking consultant, what do you think of this step?

Case Study: Denmark is a country long recognized for its distinctive attention to design. Like citizens in most developed countries, the Danes recognized that the ageing of their population presents many challenges. One of these is serving more than 125,000 senior citizens who rely on government-sponsored meals. Danish municipalities deliver subsidised meals to people who suffer from a reduced ability to function. Whether that is due to illness, age, or other conditions. Many of these seniors have nutritional challenges and a poor quality of life because they simply do not eat enough. An estimated 60% of elders living in assisted living have poor nutrition. An estimated 20% are actually malnourished. In response to this growing social problem, the municipality of Hustobrow decided to dedicate their efforts to improving meal service for seniors. And they invited your Design Thinking and Innovation firm to work with them to figure out how to improve the nutrition of their elderly population. The municipal leadership saw the project initially as straightforward. Answer the given subquestions:

Which of the following steps describes the ‘Empathize’ phase in this situation? 1. Digging deep into seniors’ behaviours, needs, and wishes. 2. Ride with food service employees who delivered the meal and accompany them into the homes. 3. Use journey mapping to trace the experience of the elderly from beginning to end. 4. Using observation and interviewing to identify their elderly clients' living situations and try and get at their unarticulated needs. Select the correct answer using the codes given below:

Case Study: Denmark is a country long recognized for its distinctive attention to design. Like citizens in most developed countries, the Danes recognized that the ageing of their population presents many challenges. One of these is serving more than 125,000 senior citizens who rely on government-sponsored meals. Danish municipalities deliver subsidised meals to people who suffer from a reduced ability to function. Whether that is due to illness, age, or other conditions. Many of these seniors have nutritional challenges and a poor quality of life because they simply do not eat enough. An estimated 60% of elders living in assisted living have poor nutrition. An estimated 20% are actually malnourished. In response to this growing social problem, the municipality of Hustobrow decided to dedicate their efforts to improving meal service for seniors. And they invited your Design Thinking and Innovation firm to work with them to figure out how to improve the nutrition of their elderly population. The municipal leadership saw the project initially as straightforward. Answer the given subquestions:

Working in a public service kitchen was a low-status job in Denmark and kitchen employees seemed demoralized and unmotivated. In Denmark, a senior hoped to receive assistance from a relative or friend. If that was not possible perhaps one could hire someone. But it was the last resort to receive assistance from the government. The next step from a Design Thinking perspective would be to

Case Study: Denmark is a country long recognized for its distinctive attention to design. Like citizens in most developed countries, the Danes recognized that the ageing of their population presents many challenges. One of these is serving more than 125,000 senior citizens who rely on government-sponsored meals. Danish municipalities deliver subsidised meals to people who suffer from a reduced ability to function. Whether that is due to illness, age, or other conditions. Many of these seniors have nutritional challenges and a poor quality of life because they simply do not eat enough. An estimated 60% of elders living in assisted living have poor nutrition. An estimated 20% are actually malnourished. In response to this growing social problem, the municipality of Hustobrow decided to dedicate their efforts to improving meal service for seniors. And they invited your Design Thinking and Innovation firm to work with them to figure out how to improve the nutrition of their elderly population. The municipal leadership saw the project initially as straightforward. Answer the given subquestions:

After much observation and analysis, you come up with some validated solutions that you believe can solve this problem to a great extent. They are: (i) a new menu, new uniforms for staff, and new feedback mechanisms (ii) reorganizing the menu and improving the descriptions of the meals (iii) customising their meals by adding spices or using their own potatoes or vegetables (positive associations with seasonal food such as apples in the fall and strawberries in the summer). But you notice that implementing/ testing these solutions would be costly and would require socio- infrastructural changes. From a design thinking perspective what would be your next course of action?

Case Study: Denmark is a country long recognized for its distinctive attention to design. Like citizens in most developed countries, the Danes recognized that the ageing of their population presents many challenges. One of these is serving more than 125,000 senior citizens who rely on government-sponsored meals. Danish municipalities deliver subsidised meals to people who suffer from a reduced ability to function. Whether that is due to illness, age, or other conditions. Many of these seniors have nutritional challenges and a poor quality of life because they simply do not eat enough. An estimated 60% of elders living in assisted living have poor nutrition. An estimated 20% are actually malnourished. In response to this growing social problem, the municipality of Hustobrow decided to dedicate their efforts to improving meal service for seniors. And they invited your Design Thinking and Innovation firm to work with them to figure out how to improve the nutrition of their elderly population. The municipal leadership saw the project initially as straightforward. Answer the given subquestions:

Reorganizing the menu and improving the descriptions of the meals drove a 500% increase in meal orders in the first week alone. But the results were much more about the number of meals served. One of the most important elements of the transformation was this shift in employees' perception of themselves and their work. The kitchen workers are now much more satisfied and motivated. As a result, customers are happier with their food. What can be said about this statement?

Sukriti started her restaurant in Jalandhar in 2018. When the Pandemic struck in 2020, her work got affected as the streets were under lockdown and no one could access the restaurant physically. Raju, a loyal customer understood the problem and stepped up to help Sukriti. With your learnings of Design Thinking, place yourself in Raju’s shoes and answer the given subquestions:

Upon talking to the client (Sukriti), you realised that she has an in-depth knowledge of her work and has maintained a rapport with her customers. With this insight, what should your approach lean towards? [Check all that apply]

Sukriti started her restaurant in Jalandhar in 2018. When the Pandemic struck in 2020, her work got affected as the streets were under lockdown and no one could access the restaurant physically. Raju, a loyal customer understood the problem and stepped up to help Sukriti. With your learnings of Design Thinking, place yourself in Raju’s shoes and answer the given subquestions:

While conducting interviews with other restaurant owners, you notice that they seem to be complaining about the delivery charges and expenses of the labour involved in delivering, and transporting the packed food, something Sukriti barely mentioned but also faces trouble with. What would you do? [Check all that apply]

Sukriti started her restaurant in Jalandhar in 2018. When the Pandemic struck in 2020, her work got affected as the streets were under lockdown and no one could access the restaurant physically. Raju, a loyal customer understood the problem and stepped up to help Sukriti. With your learnings of Design Thinking, place yourself in Raju’s shoes and answer the given subquestions:

While conducting the Multi-Why analysis, you generate the following line of questions i. Why is the business getting affected? → ii. Why does order taking and delivery cost so much?→ iii. Why is cheaper packaging material and delivery, not a possibility? → iv. Why are people unwilling to pay the extra cost of delivery and packaging? Accordingly, what should be the appropriate How Might We questions? [Check all that apply]

Sukriti started her restaurant in Jalandhar in 2018. When the Pandemic struck in 2020, her work got affected as the streets were under lockdown and no one could access the restaurant physically. Raju, a loyal customer understood the problem and stepped up to help Sukriti. With your learnings of Design Thinking, place yourself in Raju’s shoes and answer the given subquestions:

When human movement and usage of print media for advertising were reduced because of the lockdown, the popularity and reliability of the existing restaurants were reduced. As Raju, what would you suggest these food joints do?

Sukriti started her restaurant in Jalandhar in 2018. When the Pandemic struck in 2020, her work got affected as the streets were under lockdown and no one could access the restaurant physically. Raju, a loyal customer understood the problem and stepped up to help Sukriti. With your learnings of Design Thinking, place yourself in Raju’s shoes and answer the given subquestions:

While dwelling deeper, Raju discovers that many factors go against the ideal solution to Sukriti’s problem. He sets out to identify them and tries to figure out the ideal solution keeping in mind the factors. According to the Design Thinking modules, what is Raju experiencing here?

What does an Agile approach value?

State whether the following statement is true or false: Agile manifesto is about finding the right things and Design Thinking is about building the right things.

State whether the following statement is True or False: Design thinking is fast-paced, unruly, and disruptive, and it is important to resist the temptation to slow it down by relying on cumbersome budgeting cycles or bureaucratic reporting procedures.

Consider the following statements about Design Research: 1. Design Research reveals how a specific market segment will interact with specific content. 2. Design Research identifies who will buy potential products or services and asks their opinions about the product or service. Which of the above statements is correct?

Which of the following is to be followed if we are to empathize with users?

In which of the following Inventive Principle do we make the external environment fixed and fixed parts movable?

What are the important phases that one needs to analyze while conducting a customer journey mapping?

Match the following Design Thinking stages while correlating them with their Digital Marketing equivalents A - Empathise B - Analyze C - Solve D - Test 1. Collecting and acting on Feedback 2. Generating relevant content 3. Identifying the correct audience 4. Understanding the need of the customer

Consider the following statements about UX Design: 1.To be simple, the design must be minimalist. 2.While "simplicity" aims to "reduce complexity", "minimalism" is about "reducing the elements to the strict minimum". Which of the above statements is/are correct?

The purpose of an MVP in designing a product or a service is to:

The heart of TRIZ is composed of two core concepts:

Select the correct order of activities based on the Test Stage.

What is the call to action in a website or marketing email?

The Giant Metrewave Radio Telescope, located near Pune is an array of thirty fully steerable parabolic radio telescopes of 45-metre diameter, observing at metre wavelengths. To make these telescopes usable - the team had to tackle some points of concern: Avoiding loss of incoming wavelengths, making the telescopes stable, preventing environmental damage and high cost. To counter these problems, what was the proposed (and later implemented solution)

This start-up identified the problem that too many teachers worldwide focus on the study materials themselves, leaving aside the most important aspect of the learning process, which is that of showing the students how to really enjoy learning and pursuing their goals. They chose to fix this issue. Identify the start up.

What can be the different types of conflicts while understanding the customer journey? [Check all that apply]

Which of the following qualify as metrics for calculating Mobile App’s engagement? [Check all that apply]

In user experience (UX) design, which of the following principles would help you find ways to improve usability, increase appeal, and make an effective design? [Check all that apply]

Which of the following is/are advantage(s) of treating Design Thinking as an iterative process? [Check all that apply]

Which of the following websites enable you to make websites? [Check all that apply]