Question 194 NAT · 4.0 marks
See the data here and calculate the given subquestions
Top of mind awareness for Medimix in %
A published solution is not available for this question yet.
Market Research · End Term · Jan 2023 · FN
Market Research · End Term · Jan 2023 FN
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Question 195 NAT · 4.0 marks
See the data here and calculate the given subquestions
Unaided awareness for Cinthol in %
A published solution is not available for this question yet.
Question 196 NAT · 4.0 marks
See the data here and calculate the given subquestions
Total awareness for Lux in %
A published solution is not available for this question yet.
Question 197 NAT · 4.0 marks
See the data here and calculate the given subquestions
Trial to awareness ratio for Pears
A published solution is not available for this question yet.
Question 198 NAT · 4.0 marks
See the data here and calculate the given subquestions
Adoption to trial ratio for Medimix
A published solution is not available for this question yet.
Question 199 MCQ · 2.0 marks
Which of the given syndicated studies gives the output mentioned in the options?
Based on the above data, answer the given subquestions.
Market volume of brands from a retailer dataset?
Consumer panel
Indian Readership Study
TV Audience panel
Retail audit
Radio Audience Panel
Press ad expenditure track
TV ad expenditure track
Radio ad expenditure track
Prescription audit
A published solution is not available for this question yet.
Question 200 MCQ · 2.0 marks
Which of the given syndicated studies gives the output mentioned in the options?
Based on the above data, answer the given subquestions.
The age and SEC profile of the consumers of a particular brand?
Consumer panel
Indian Readership Study
TV Audience panel
Retail audit
Radio Audience Panel
Press ad expenditure track
TV ad expenditure track
Radio ad expenditure track
Prescription audit
A published solution is not available for this question yet.
Question 201 MCQ · 2.0 marks
Which of the given syndicated studies gives the output mentioned in the options?
Based on the above data, answer the given subquestions.
The share of supermarkets in the sale of a category?
Consumer panel
Indian Readership Study
TV Audience panel
Retail audit
Radio Audience Panel
Press ad expenditure track
TV ad expenditure track
Radio ad expenditure track
Prescription audit
A published solution is not available for this question yet.
Question 202 MCQ · 2.0 marks
Which of the given syndicated studies gives the output mentioned in the options?
Based on the above data, answer the given subquestions.
Which brand is gaining from which other brands in consumer usage?
Consumer panel
Indian Readership Study
TV Audience panel
Retail audit
Radio Audience Panel
Press ad expenditure track
TV ad expenditure track
Radio ad expenditure track
Prescription audit
A published solution is not available for this question yet.
Question 203 MCQ · 2.0 marks
Which of the given syndicated studies gives the output mentioned in the options?
Based on the above data, answer the given subquestions.
The % of people who watched a TV campaign atleast thrice?
Consumer panel
Indian Readership Study
TV Audience panel
Retail audit
Radio Audience Panel
Press ad expenditure track
TV ad expenditure track
Radio ad expenditure track
Prescription audit
A published solution is not available for this question yet.
Question 204 MCQ · 2.0 marks
Which of the given syndicated studies gives the output mentioned in the options?
Based on the above data, answer the given subquestions.
The number of readers of a particular fortnightly?
Consumer panel
Indian Readership Study
TV Audience panel
Retail audit
Radio Audience Panel
Press ad expenditure track
TV ad expenditure track
Radio ad expenditure track
Prescription audit
A published solution is not available for this question yet.
Question 205 MCQ · 2.0 marks
Which of the given syndicated studies gives the output mentioned in the options?
Based on the above data, answer the given subquestions.
The col cms of space bought by a brand’s competitors?
Consumer panel
Indian Readership Study
TV Audience panel
Retail audit
Radio Audience Panel
Press ad expenditure track
TV ad expenditure track
Radio ad expenditure track
Prescription audit
A published solution is not available for this question yet.
Question 206 MCQ · 2.0 marks
Which of the given syndicated studies gives the output mentioned in the options?
Based on the above data, answer the given subquestions.
The number of people who listen to a particular radio FM station on Saturday?
Consumer panel
Indian Readership Study
TV Audience panel
Retail audit
Radio Audience Panel
Press ad expenditure track
TV ad expenditure track
Radio ad expenditure track
Prescription audit
A published solution is not available for this question yet.
Question 207 MCQ · 2.0 marks
Which of the given syndicated studies gives the output mentioned in the options?
Based on the above data, answer the given subquestions.
The total TRPs garnered by an ad campaign on TV?
Consumer panel
Indian Readership Study
TV Audience panel
Retail audit
Radio Audience Panel
Press ad expenditure track
TV ad expenditure track
Radio ad expenditure track
Prescription audit
A published solution is not available for this question yet.
Question 208 MCQ · 2.0 marks
Which of the given syndicated studies gives the output mentioned in the options?
Based on the above data, answer the given subquestions.
The total length (number of seconds) of spots on TV for each brand in a category?
Consumer panel
Indian Readership Study
TV Audience panel
Retail audit
Radio Audience Panel
Press ad expenditure track
TV ad expenditure track
Radio ad expenditure track
Prescription audit
A published solution is not available for this question yet.
Question 209 MCQ · 2.0 marks
Please see the given situations and indicate which significance test is appropriate in the given
subquestions
Comparison of the mean weight of a group of children before and after they are given a food
supplement
T test for means, independent samples
T test for means, dependent samples
Z test for proportions
ANOVA
Chi square
A published solution is not available for this question yet.
Question 210 MCQ · 2.0 marks
Please see the given situations and indicate which significance test is appropriate in the given
subquestions
Comparison of the average monthly sales from 5 different outlets over a 6 month period. Each
outlet is running a different consumer offer for the brand
T test for means, independent samples
T test for means, dependent samples
Z test for proportions
ANOVA
Chi square
A published solution is not available for this question yet.
Question 211 MCQ · 2.0 marks
Please see the given situations and indicate which significance test is appropriate in the given
subquestions
Comparison of the brand awareness % age before and after an ad campaign
T test for means, independent samples
T test for means, dependent samples
Z test for proportions
ANOVA
Chi square
A published solution is not available for this question yet.
Question 212 MCQ · 2.0 marks
Please see the given situations and indicate which significance test is appropriate in the given
subquestions
Comparison of the satisfaction mean score between a brand and its main competitor. Assume
their respective customers are different sets of people with no customers in common
T test for means, independent samples
T test for means, dependent samples
Z test for proportions
ANOVA
Chi square
A published solution is not available for this question yet.
Question 213 MCQ · 2.0 marks
Please see the given situations and indicate which significance test is appropriate in the given
subquestions
Understanding whether the male-female ratio in a randomly drawn sample is the same as male-
female ratio in the population
T test for means, independent samples
T test for means, dependent samples
Z test for proportions
ANOVA
Chi square
**LSM**
**Section Id :** 64065338359
**Section Number :** 12
**Section type :** Online
**Mandatory or Optional :** Mandatory
**Number of Questions :** 5
**Number of Questions to be attempted :** 5
**Section Marks :** 55
**Display Number Panel :** Yes
**Group All Questions :** No
**Enable Mark as Answered Mark for Review and** Yes
A published solution is not available for this question yet.