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Question 294 MCQ · 0.0 marks
**General Instructions:**
(i) The question paper comprises two sections.
(ii) In Section A, there will be TWO questions. You are required to CHOOSE ONE question and
attempt it; DO NOT ATTEMPT BOTH. Ensure that you write the question number clearly on the
answer sheet.
(iii) Section B contains multiple-choice questions, each carrying one mark. ANSWER THESE
QUESTIONS ON THE COMPUTER ONLY.
(iv) The total marks for the entire paper are 40
6406532757737.
Instructions has been mentioned above.
6406532757738.
This Instructions is just for a reference & not for an evaluation.
A published solution is not available for this question yet.
**Section A**
**CHOOSE ONE AND ANSWER THE QUESTION ON THE PROVIDED SHEETS ONLY.**
**I. Read the provided problem statement and assume your customer is in front of you. Begin**
**by empathizing, developing a persona, and mapping out the user journey to identify**
**problems. Analyze by determining the root cause and reasons for addressing the issues.**
**Progress to the Solve phase by fleshing out ideas and creating low-fi wireframes/sketches**
**on paper. Finally, demonstrate how your ideas address the problem and propose**
**improvements.**
**Instructions:**
**Step 0:** Ensure that you write the QUESTION NUMBER clearly on the answer sheet.
**Step 1:** Allocate one or two pages to personas, journey maps, and a list of problems.
**Step 2:** Dedicate one page to identifying the root cause.
**Step 3:** Allocate one page to identify desired results and summarize 2 to 3 'problem questions' to
solve.
**Step 4:** List the ideas in 50 words (not exceeding 5 sentences/ 5 ideas), in one page.
**Step 5:** Sketch 2-3 wireframes of the product/service/app you will be developing, in one page.
**Step 6:** Summarize how you'll iterate and what you’ll do for customers in the future to improve or
expand upon the solution, in one page.
You may use the given sheets in portrait or landscape mode. Do not exceed more than 8 pages to
answer the question.
**CHOOSE AND ATTEMPT ONLY ONE QUESTION. Write the question number clearly on the**
**answer sheet.**
**1. A. Many small business owners face difficulties in managing inventory, sales, customer**
**relations, and marketing, often due to limited resources and expertise. How can you design**
**a tool or service that streamlines these aspects of small business management, improving**
**efficiency and profitability?**
**OR**
**1. B.**
**Design: A Setting View and Single Detail View**
**For: A Financial Goal Tracking App**
**To Help: Early Adopters**
**Please read the following and enable it:**
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I've selected only one question from Section A and answered it on the
provided answer sheets.
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Not Applicable.
A published solution is not available for this question yet.
Consider a scenario where a travel app partners with micro-influencers who specialize in travel
content. What is the most likely marketing outcome of this strategy?
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Increased app visibility and downloads from the travel community
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Reduction in the overall development cost of the app
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Immediate increase in the app's revenue through direct sales
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Development of new travel features based on influencer feedback
A published solution is not available for this question yet.
Consider a development team revisiting their customer journey map based on modifications made
in the app's second prototype. What should be their primary focus in this reevaluation?
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To ensure the journey map aligns perfectly with the team's initial assumptions
and expectations.
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To critically analyze how changes in the prototype may have altered key
aspects of the user journey and experience.
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To make the journey map more complex to match the evolved prototype.
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To simplify the journey map, remove any elements that do not directly relate
to the new features.
A published solution is not available for this question yet.
Faced with the challenge of designing environmentally sustainable products that also meet
business goals, what strategy should a company adopt to address this design paradox?
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To prioritize environmental sustainability at the cost of business profitability.
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To focus solely on maximizing business profits, disregarding environmental
impacts.
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To alternate focus between sustainability and profitability based on market
trends.
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To develop products with a balance between environmental sustainability and
business viability, even if it means slower market growth.
A published solution is not available for this question yet.
Which of the following are considered features of empathy maps?
1. It is used to create a shared understanding of user needs.
2. It aids in decision making.
Select the correct answer using the codes given below
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1 only
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2 only
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Both 1 and 2
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Neither 1 nor 2
**Sem1 Statistics1**
**Section Id :** 64065357864
**Section Number :** 13
**Section type :** Online
**Mandatory or Optional :** Mandatory
**Number of Questions :** 15
**Number of Questions to be attempted :** 15
**Section Marks :** 50
**Display Number Panel :** Yes
**Section Negative Marks :** 0
**Group All Questions :** No
**Enable Mark as Answered Mark for Review and**
Yes
**Clear Response :**
**Maximum Instruction Time :** 0
A published solution is not available for this question yet.
