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Market Research · End Term · Sep 2024 FN
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Q268 Q269 Q270 Q271 Q272 Q273 Q274 Q275 Q276 Q277 Q278 Q279 Q280 Q281 Q282 Q283 Q284 Q285 Q286 Q287 Question 268 MCQ · 2.0 marks See the list of terms and definitions / explanation below and match them correctly in the given
subquestions.
Lapsing ratio
6406533516594. The kind of study that traces a consumer’s process of purchase from the initial
trigger to the actual purchase
6406533516595. The number of consumers who have tried a brand and then stopped using it
divided by the total number who have tried it
6406533516596. The range where the performance is below optimal but not low enough for
the customers to get very unhappy
6406533516597. The percentage of consumers who use a brand as their main brand
6406533516598. The set of brands that the consumer will consider buying or will be open to
switching between
A published solution is not available for this question yet.
Report a correction for Q268
Question 269 MCQ · 2.0 marks See the list of terms and definitions / explanation below and match them correctly in the given
subquestions.
MOUB %
6406533516599. The kind of study that traces a consumer’s process of purchase from the initial
trigger to the actual purchase
6406533516600. The number of consumers who have tried a brand and then stopped using it
divided by the total number who have tried it
6406533516601. The range where the performance is below optimal but not low enough for
the customers to get very unhappy
6406533516602. The percentage of consumers who use a brand as their main brand
6406533516603. The set of brands that the consumer will consider buying or will be open to
switching between
A published solution is not available for this question yet.
Report a correction for Q269
Question 270 MCQ · 2.0 marks See the list of terms and definitions / explanation below and match them correctly in the given
subquestions.
Consideration set
6406533516604. The kind of study that traces a consumer’s process of purchase from the initial
trigger to the actual purchase
6406533516605. The number of consumers who have tried a brand and then stopped using it
divided by the total number who have tried it
6406533516606. The range where the performance is below optimal but not low enough for
the customers to get very unhappy
6406533516607. The percentage of consumers who use a brand as their main brand
6406533516608. The set of brands that the consumer will consider buying or will be open to
switching between
A published solution is not available for this question yet.
Report a correction for Q270
Question 271 MCQ · 2.0 marks See the list of terms and definitions / explanation below and match them correctly in the given
subquestions.
CDJ
6406533516609. The kind of study that traces a consumer’s process of purchase from the initial
trigger to the actual purchase
6406533516610. The number of consumers who have tried a brand and then stopped using it
divided by the total number who have tried it
6406533516611. The range where the performance is below optimal but not low enough for
the customers to get very unhappy
6406533516612. The percentage of consumers who use a brand as their main brand
6406533516613. The set of brands that the consumer will consider buying or will be open to
switching between
A published solution is not available for this question yet.
Report a correction for Q271
Question 272 MCQ · 2.0 marks See the list of terms and definitions / explanation below and match them correctly in the given
subquestions.
Zone of Tolerance
6406533516614. The kind of study that traces a consumer’s process of purchase from the initial
trigger to the actual purchase
6406533516615. The number of consumers who have tried a brand and then stopped using it
divided by the total number who have tried it
6406533516616. The range where the performance is below optimal but not low enough for
the customers to get very unhappy
6406533516617. The percentage of consumers who use a brand as their main brand
6406533516618. The set of brands that the consumer will consider buying or will be open to
switching between
A published solution is not available for this question yet.
Report a correction for Q272
Question 273 MCQ · 4.0 marks Please see the situations and indicate which significance test is appropriate in the given
subquestions.
Comparison of the average weight of a group of youngsters before and after they six months of
taking protein supplements
6406533516619. T test for means, independent samples
6406533516620. T test for means, dependent samples
6406533516621. Z test for proportions
A published solution is not available for this question yet.
Report a correction for Q273
Question 274 MCQ · 4.0 marks Please see the situations and indicate which significance test is appropriate in the given
subquestions.
Comparison of the average satisfaction scores of from 12 locations of a resort chain
6406533516624. T test for means, independent samples
6406533516625. T test for means, dependent samples
6406533516626. Z test for proportions
A published solution is not available for this question yet.
Report a correction for Q274
Question 275 MCQ · 4.0 marks Please see the situations and indicate which significance test is appropriate in the given
subquestions.
Comparison of the MOUB% before and after an ad campaign on You Tube
6406533516629. T test for means, independent samples
6406533516630. T test for means, dependent samples
6406533516631. Z test for proportions
A published solution is not available for this question yet.
Report a correction for Q275
Question 276 MCQ · 4.0 marks Please see the situations and indicate which significance test is appropriate in the given
subquestions.
Comparison of the average income of IIT grads and engg. grads from other colleges .
Assume that there is no one who has both degrees
6406533516634. T test for means, independent samples
6406533516635. T test for means, dependent samples
6406533516636. Z test for proportions
A published solution is not available for this question yet.
Report a correction for Q276
Question 277 MCQ · 4.0 marks Please see the situations and indicate which significance test is appropriate in the given
subquestions.
Understanding whether the spread of a randomly drawn sample over different cities is the same
as the spread of the population over these cities in the population
6406533516639. T test for means, independent samples
6406533516640. T test for means, dependent samples
6406533516641. Z test for proportions
A published solution is not available for this question yet.
Report a correction for Q277
Question 278 MCQ · 2.0 marks Which of the given syndicated studies gives the correct output ?
Based on the above data, answer the given subquestions.
Share of different pack sizes in the total sales of the brand from a retailer dataset?
6406533516644. Consumer panel
6406533516645. Indian Readership Study
6406533516646. TV Audience panel
6406533516647. Retail audit
6406533516648. Radio Audience Panel
6406533516649. Press ad expenditure track
6406533516650. TV ad expenditure track
6406533516651. Radio ad expenditure track
6406533516652. Prescription audit
A published solution is not available for this question yet.
Report a correction for Q278
Question 279 MCQ · 2.0 marks Which of the given syndicated studies gives the correct output ?
Based on the above data, answer the given subquestions.
The socio-economic profile of the consumers of a particular brand?
6406533516653. Consumer panel
6406533516654. Indian Readership Study
6406533516655. TV Audience panel
6406533516656. Retail audit
6406533516657. Radio Audience Panel
6406533516658. Press ad expenditure track
6406533516659. TV ad expenditure track
6406533516660. Radio ad expenditure track
6406533516661. Prescription audit
A published solution is not available for this question yet.
Report a correction for Q279
Question 280 MCQ · 2.0 marks Which of the given syndicated studies gives the correct output ?
Based on the above data, answer the given subquestions.
The share of supermarkets in the sale of a category?
6406533516662. Consumer panel
6406533516663. Indian Readership Study
6406533516664. TV Audience panel
6406533516665. Retail audit
6406533516666. Radio Audience Panel
6406533516667. Press ad expenditure track
6406533516668. TV ad expenditure track
6406533516669. Radio ad expenditure track
6406533516670. Prescription audit
A published solution is not available for this question yet.
Report a correction for Q280
Question 281 MCQ · 2.0 marks Which of the given syndicated studies gives the correct output ?
Based on the above data, answer the given subquestions.
Gain loss analysis in consumer share between brands over a period of six months?
6406533516671. Consumer panel
6406533516672. Indian Readership Study
6406533516673. TV Audience panel
6406533516674. Retail audit
6406533516675. Radio Audience Panel
6406533516676. Press ad expenditure track
6406533516677. TV ad expenditure track
6406533516678. Radio ad expenditure track
6406533516679. Prescription audit
A published solution is not available for this question yet.
Report a correction for Q281
Question 282 MCQ · 2.0 marks Which of the given syndicated studies gives the correct output ?
Based on the above data, answer the given subquestions.
The % of people who watched the brand’s ad on TV three or more times?
6406533516680. Consumer panel
6406533516681. Indian Readership Study
6406533516682. TV Audience panel
6406533516683. Retail audit
6406533516684. Radio Audience Panel
6406533516685. Press ad expenditure track
6406533516686. TV ad expenditure track
6406533516687. Radio ad expenditure track
6406533516688. Prescription audit
A published solution is not available for this question yet.
Report a correction for Q282
Question 283 MCQ · 2.0 marks Which of the given syndicated studies gives the correct output ?
Based on the above data, answer the given subquestions.
The profile of readers of a particular daily newspaper?
6406533516689. Consumer panel
6406533516690. Indian Readership Study
6406533516691. TV Audience panel
6406533516692. Retail audit
6406533516693. Radio Audience Panel
6406533516694. Press ad expenditure track
6406533516695. TV ad expenditure track
6406533516696. Radio ad expenditure track
6406533516697. Prescription audit
A published solution is not available for this question yet.
Report a correction for Q283
Question 284 MCQ · 2.0 marks Which of the given syndicated studies gives the correct output ?
Based on the above data, answer the given subquestions.
The share of front page ads bought by a brand’s competitors?
6406533516698. Consumer panel
6406533516699. Indian Readership Study
6406533516700. TV Audience panel
6406533516701. Retail audit
6406533516702. Radio Audience Panel
6406533516703. Press ad expenditure track
6406533516704. TV ad expenditure track
6406533516705. Radio ad expenditure track
6406533516706. Prescription audit
A published solution is not available for this question yet.
Report a correction for Q284
Question 285 MCQ · 2.0 marks Which of the given syndicated studies gives the correct output ?
Based on the above data, answer the given subquestions.
The percentage of the audience who listen to radio FM on a particular time slot on Saturdays?
6406533516707. Consumer panel
6406533516708. Indian Readership Study
6406533516709. TV Audience panel
6406533516710. Retail audit
6406533516711. Radio Audience Panel
6406533516712. Press ad expenditure track
6406533516713. TV ad expenditure track
6406533516714. Radio ad expenditure track
6406533516715. Prescription audit
A published solution is not available for this question yet.
Report a correction for Q285
Question 286 MCQ · 2.0 marks Which of the given syndicated studies gives the correct output ?
Based on the above data, answer the given subquestions.
The total TRPs garnered by an ad campaign on TV?
6406533516716. Consumer panel
6406533516717. Indian Readership Study
6406533516718. TV Audience panel
6406533516719. Retail audit
6406533516720. Radio Audience Panel
6406533516721. Press ad expenditure track
6406533516722. TV ad expenditure track
6406533516723. Radio ad expenditure track
6406533516724. Prescription audit
A published solution is not available for this question yet.
Report a correction for Q286
Question 287 MCQ · 2.0 marks Which of the given syndicated studies gives the correct output ?
Based on the above data, answer the given subquestions.
The total spend on TV ads for each brand in a category?
6406533516725. Consumer panel
6406533516726. Indian Readership Study
6406533516727. TV Audience panel
6406533516728. Retail audit
6406533516729. Radio Audience Panel
6406533516730. Press ad expenditure track
6406533516731. TV ad expenditure track
6406533516732. Radio ad expenditure track
6406533516733. Prescription audit
**Corporate Finance**
**Section Id :** 64065375429
**Section Number :** 13
**Section type :** Online
**Mandatory or Optional :** Mandatory
**Number of Questions :** 36
**Number of Questions to be attempted :** 36
**Section Marks :** 100
**Display Number Panel :** Yes
**Section Negative Marks :** 0
**Group All Questions :** No
**Enable Mark as Answered Mark for Review and**
No
**Clear Response :**
**Section Maximum Duration :** 0
**Section Minimum Duration :** 0
**Section Time In :** Minutes
**Maximum Instruction Time :** 0
A published solution is not available for this question yet.
Report a correction for Q287
