Design Thinking for Data-Driven App Development · Quiz 2 · Sep 2024

General Instructions: (i) The question paper has multiple-choice questions (MCQs) that must be answered on the computer. Answer all the questions. (ii) The questions numbered 3 to 27 carry one mark each. Read the instructions carefully and choose the closest and correct option; there is only one right answer for each question. (iii) The questions numbered 28 to 32 are case study-based multiple-choice questions of two marks each. Read the instructions carefully and choose the closest and correct option; there is only one right answer for each question. (iv) All characters, relationships and events depicted in the questions or cases are fictitious. Any similarity to actual events or persons, living or dead, is coincidental.

How does the concept of empathy in Karmic Design Thinking relate to the teachings of Lord Buddha?

In the Four Noble Truths, Samudaya is to find out the reason for suffering. In the Karmic Design Thinking context, what is it?

Which of the following statements is NOT a characteristic of a project?

Which of the following best describes a key tenet of effective Agile development?

Which of the following are methods used in the Empathize/ first phase of any Design Thinking methodology? 1. Interviews and Conversations 2. Observations 3. Shadowing 4. Role-playing 5. Fly-on-the-wall research Select the correct option using the codes given below:

In Karmic Design Thinking, what are the important phases that one needs to analyze while creating a customer journey mapping? 1. Before 2. Awareness 3. Consideration 4. Decision 5. During 6. Delivery 7. After Select the correct option using the codes given below:

Which of the following descriptors contains elements of an effective persona?

Customer journey maps help teams: 1. Step into a customer’s shoes and understand their perspective 2. Gain empathy to understand customer needs, perceptions, and overall experience 3. Identify problems and roadblocks that a customer may experience 4. Align with other team members and stakeholders to solve cross-functional problems Select the correct option using the codes given below:

State whether the following statement is true or false: "If you already have a product or service in the market, creating a customer journey map is not essential, to pinpoint moments of frustration, confusion, or churn, during design thinking exercise."

Consider the following statements about Design Research and select the correct answer: Statement 1: Design Research is about extracting insights about the user that goes beyond the designer's or developer's intuition. Statement 2: Design Research is about gathering a small number of solid insights from a large number of target users.

According to Don Norman in The Design of Everyday Things, what is essential for achieving good design in the face of ‘competitive pressures’?

What insights can be gained from analyzing a persona and a customer journey map? 1. Basic demographic and psychographic details of customers, such as their age, location, preferences, and behaviours. 2. Underlying concerns, values, motivations, and goals of customers, their experiences, emotions, and interactions with a product or service. 3. Understanding what customers care about for creating products and services that resonate with them. Select the correct option using the codes given below:

How should we handle steps in the customer journey map that show sad-face emoticons?

Which of the following best describes the purpose of a "How Might We" in the Design Thinking process?

When testing a prototype with a group of users, which of the following should you avoid?

In Karmic Design Thinking, which of the Four Noble Truths corresponds to the Test phase?

State whether the following statement is True or False: “Once in the Test stage, it is advisable to revisit the Empathize, Analyze, or Solve stages if necessary.”

State whether the following statement is True or False: “In Multi-Why analysis, it is essential to determine the answer to each ‘Why’ statement before proceeding to the next level of ‘Why’ analysis.”

In Karmic Design Thinking, when using Multi-Why analysis with real customers or target users, what approach should be taken?

After applying Multi-Why analysis to identify the deeper problem, which of the following steps should be taken next? 1. Verify the correctness of your Multi-Why analysis through data or consultation with customers or experts. 2. Select each of the Multi-Why levels and analyze it further using a conflict of interest approach. Select the correct option:

Consider the statements about ‘silent brainstorming’ in Karmic Design Thinking 1. At the beginning of brainstorming, the team should jot down every idea, no matter whether it is good or bad. 2. The team should defer judgment and not critique ideas during the brainstorming session. Which of the above statements is/are correct?

How should conflicts of interest be addressed during the Analyze phase in design thinking?

Which two core concepts form the foundation of TRIZ? 1. Silent brainstorming 2. Innovation algorithm 3. Traditional logic 4. Contradictions 5. Inventive principles Select the correct option using the codes given below:

In the Design Thinking process, the Solve phase is characterized by encouraging the generation of a wide range of creative ideas and exploring numerous potential solutions without immediate judgment or evaluation. This approach makes the Solve phase primarily a ________ phase.

According to Don Norman’s principles on Human Factors in Design, which of the following best describes the role of "affordances" in product design?

[Nature’s Glow] Prem is the founder of "Nature’s Glow," a small business specializing in organic skincare products. Although his products are high-quality and environmentally friendly, he has recently observed a drop in customer loyalty and sales. Some customers have expressed concerns about the packaging not being eco-friendly enough, while others have highlighted issues with the website’s user experience. Hoping to rejuvenate his business, Prem decides to hire you, a Design Thinking consultant to help address challenges. Answer the given subquestions based on this scenario:

[Nature’s Glow] Prem has received customer feedback about his packaging and website usability through customer ratings and feedback forms. What should be your first step in applying Karmic Design Thinking to address these concerns?

[Nature’s Glow] Prem is the founder of "Nature’s Glow," a small business specializing in organic skincare products. Although his products are high-quality and environmentally friendly, he has recently observed a drop in customer loyalty and sales. Some customers have expressed concerns about the packaging not being eco-friendly enough, while others have highlighted issues with the website’s user experience. Hoping to rejuvenate his business, Prem decides to hire you, a Design Thinking consultant to help address challenges. Answer the given subquestions based on this scenario:

[Nature’s Glow] After completing the previous phase (in Question No. 28), which phase of the Karmic Design Thinking process should you proceed to next?

[Nature’s Glow] Prem is the founder of "Nature’s Glow," a small business specializing in organic skincare products. Although his products are high-quality and environmentally friendly, he has recently observed a drop in customer loyalty and sales. Some customers have expressed concerns about the packaging not being eco-friendly enough, while others have highlighted issues with the website’s user experience. Hoping to rejuvenate his business, Prem decides to hire you, a Design Thinking consultant to help address challenges. Answer the given subquestions based on this scenario:

[Nature’s Glow] With the insights gathered in the previous step, (in Question No. 29),what is your next step in applying Karmic Design Thinking to address the issues in packaging and website usability?

[Nature’s Glow] Prem is the founder of "Nature’s Glow," a small business specializing in organic skincare products. Although his products are high-quality and environmentally friendly, he has recently observed a drop in customer loyalty and sales. Some customers have expressed concerns about the packaging not being eco-friendly enough, while others have highlighted issues with the website’s user experience. Hoping to rejuvenate his business, Prem decides to hire you, a Design Thinking consultant to help address challenges. Answer the given subquestions based on this scenario:

[Nature’s Glow] You have some ideas to address almost all the pain points identified. What should your next action be in the Karmic Design Thinking process?

[Nature’s Glow] Prem is the founder of "Nature’s Glow," a small business specializing in organic skincare products. Although his products are high-quality and environmentally friendly, he has recently observed a drop in customer loyalty and sales. Some customers have expressed concerns about the packaging not being eco-friendly enough, while others have highlighted issues with the website’s user experience. Hoping to rejuvenate his business, Prem decides to hire you, a Design Thinking consultant to help address challenges. Answer the given subquestions based on this scenario:

[Nature’s Glow] Prem and you are working together to ensure quality packaging, optimize website performance, and make necessary adjustments to solutions based on their effectiveness. Which phase of the project management cycle does this describe?