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Design Thinking for Data-Driven App Development · Quiz 2 · Sep 2025

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Question 288 MCQ · 0.0 marks

[[IMAGE:6f659c1b13df0bfd_2_0]]
Source diagram or notation
  1. I have read and understood the guidelines
  2. I have read the guidelines

A published solution is not available for this question yet.

Question 289 MCQ · 1.0 marks

In Karmic Design Thinking (KDT), the Empathize phase primarily seeks to:
  1. Validate the most feasible idea with quick customer interviews
  2. Reveal customers' latent needs through interviews and observations
  3. Generate list of problems and convert them into KPIs and OKRs
  4. Prepare empathy maps, persona to help generate list of ideas to implement

A published solution is not available for this question yet.

Question 290 MCQ · 1.0 marks

A persona is most useful when it:
  1. Lists every demographic detail for legal compliance
  2. Profiles average customers with generic traits
  3. Links behaviors and motivations to design implications
  4. Predicts exact buying probability of customers

A published solution is not available for this question yet.

Question 291 MCQ · 1.0 marks

Don Norman’s idea of signifiers best aligns with:
  1. Hidden functions that reward expert target customers
  2. Perceptible cues indicating where actions should take place
  3. Constraints that block incorrect actions
  4. Aesthetic elements that delight without function

A published solution is not available for this question yet.

Question 292 MCQ · 1.0 marks

Which of the following correctly lists the key stages of a project management process in order?
  1. Initiating → Planning → Executing → Monitoring and Controlling → Closing
  2. Planning → Executing → Monitoring → Closing
  3. Planning → Initiating → Closing → Controlling
  4. Planning → Initiating → Monitoring → Executing and Controlling → Closing

A published solution is not available for this question yet.

Question 293 MCQ · 1.0 marks

A common pitfall with Multi-Why analysis is:
  1. Asking not more than five whys
  2. Stopping at symptoms and not reaching root causes
  3. Ideating during analysis
  4. Involving target customer in the process

A published solution is not available for this question yet.

Question 294 MCQ · 1.0 marks

Which statements describe strong “How Might We” (HMW) prompts? 1. They are grounded in target customer insights rather than solutions. 2. They prescribe a particular feature to implement. 3. They express a desired outcome or experience. 4. They are scoped enough to be actionable. Select the correct option using the codes given below:
  1. 1 and 2 only
  2. 1, 3 and 4 only
  3. 2, 3 and 4 only
  4. 1, 2, 3 and 4

A published solution is not available for this question yet.

Question 295 MCQ · 1.0 marks

How do Agile and Design Thinking complement each other in product development? 1. Design Thinking focuses on understanding target customers deeply, while Agile manages sprint cycles efficiently. 2. Design Thinking delivers features incrementally, and Agile generates features for customer research. 3. Design Thinking defines the right problem and solution direction; Agile ensures rapid, iterative implementation. 4. Both are sequential frameworks that must be completed before testing. Select the correct option using the codes given below:
  1. 1 and 3 only
  2. 1, 3 and 4 only
  3. 2, 3 and 4 only
  4. 1, 2, 3 and 4

A published solution is not available for this question yet.

Question 296 MCQ · 1.0 marks

Which of the following best distinguishes Design Research from Market Research?
  1. Design research primarily studies how target customers interact with products to improve usability, whereas market research focuses on how many potential customers exist and whether a product is commercially viable.
  2. Design research seeks to uncover deep target customer needs, motivations and pain points often through observation and qualitative inquiry, while market research focuses on market size, demand, pricing, often using surveys and statistical analysis.
  3. Design research is conducted only after the product is fully developed to evaluate target customer experience, while market research is conducted only before development to decide whether the product should be made.
  4. Both research types are identical and can replace each other without changes in method.

A published solution is not available for this question yet.

Question 297 MCQ · 1.0 marks

State whether the following statement is TRUE or FALSE: ‘People who cannot temporarily let go of their role or status or set aside their own expertise or opinion will fail to empathize with others who have conflicting thoughts, experiences, or mental models.’
  1. TRUE
  2. FALSE

A published solution is not available for this question yet.

Question 298 MCQ · 1.0 marks

What is the purpose of the “Desired Result” in the conflict of interest model?
  1. To indicate the root cause of the conflict
  2. To define the final solution/result
  3. To represent the best possible outcome
  4. To list all possible values of a variable

A published solution is not available for this question yet.

Question 299 MCQ · 1.0 marks

Which of the following is the best definition of customer acquisition?
  1. The processes used to keep current customers
  2. The processes used to acquire new customers
  3. The processes used to acquire customer satisfaction information
  4. The processes used to acquire potential customer details

A published solution is not available for this question yet.

Question 300 MCQ · 1.0 marks

In the Element-Name-Value (ENV) model, a well-formed contradiction reads:
  1. IF we fix A, THEN B improves, AND C improves
  2. IF we increase X, THEN goal Y improves, BUT side-effect Z worsens
  3. IF target customers change behavior, THEN we maintain status quo, BUT Z is constant
  4. IF constraints exist, THEN we remove all constraints, BUT improve usability

A published solution is not available for this question yet.

Question 301 MCQ · 1.0 marks

Which of the following best describes the role of iteration in Design Thinking?
  1. Iteration is used only if the first solution fails and to arrive at better solutions.
  2. Iteration means repeating the exact same steps until the design looks perfect.
  3. Iteration is the process of continuously refining ideas and prototypes based on customer feedback to arrive at better solutions.
  4. Iteration ensures every team member contributes an idea, even if they are not implemented.

A published solution is not available for this question yet.

Question 302 MCQ · 1.0 marks

In the Solve phase, which facilitation move is most appropriate?
  1. Prioritize feasibility first; conduct voting, then choose final ideas
  2. Diverge widely, then converge using criteria grounded in research insights
  3. Converge first, then diverge based on the research insights
  4. Freeze decisions early to maintain speed

A published solution is not available for this question yet.

Question 303 MCQ · 1.0 marks

Which tool is specifically used to transform problem statements into exploratory problem questions during the design thinking process?
  1. Silent Brainstorming
  2. Customer Journey Map (CJM)
  3. How Might We (HMW)
  4. Element Name Value (ENV)

A published solution is not available for this question yet.

Question 304 MCQ · 1.0 marks

State whether the following statement is TRUE or FALSE: “Design Thinking is a linear process where each phase is completed only once before moving to the next.”
  1. FALSE
  2. TRUE

A published solution is not available for this question yet.

Question 305 MCQ · 1.0 marks

Low-fidelity prototypes are preferred early because they:
  1. Eliminate the need for target customer during Test phase
  2. Allow teams to explore multiple ideas quickly at high cost
  3. Enable rapid iteration and flow with minimal rework
  4. Are visually indistinguishable from final User Inteface

A published solution is not available for this question yet.

Question 306 MCQ · 1.0 marks

In Design Thinking, what best describes a Modified Customer Journey Map (CJM) created after multiple iterations?
  1. The process of a target customer downloading and testing the product or service developed by your team.
  2. How the customer’s experience changes or is affected by the product, service, or app developed for them.
  3. The set of iteration suggestions made by the target customer based on the initial CJM.
  4. The act of reorganizing and modifying the original CJM on a digital whiteboard tool (e.g., MURAL) for better visualization of customer problems.

A published solution is not available for this question yet.

Question 307 MCQ · 1.0 marks

When conducting testing for a prototype, which practices are considered effective? 1. Recruiting audience who represent the intended target customers. 2. Evaluating the prototype in a realistic context of use where possible. 3. Allowing paired participants at times to encourage natural conversation and reveal deeper insights. How many of the above are correct?
  1. Only 1
  2. Only 2
  3. All 3
  4. None

A published solution is not available for this question yet.

Question 308 MCQ · 1.0 marks

Which of the following statements are valid in the context of the Test stage of Karmic Design Thinking? 1. Prototypes may be created or refined for testing in this stage. 2. The Customer Journey Map can be updated based on feedback gathered during testing. 3. It is recommended to shift focus to a completely new target customer group during testing. 4. Practical implications and usability of the proposed solution are evaluated in this stage. Select the correct option using the codes given below:
  1. 1, 3, and 4 only
  2. 2, 3, and 4 only
  3. 1, 2, and 4 only
  4. 2 and 3 only

A published solution is not available for this question yet.

Question 309 MCQ · 2.0 marks

EduMate: An ed-tech startup observes that students drop off during the onboarding process even though instructions are provided. Usability observation reveals that students skip tooltips and become confused at a mandatory course-selection step. [EduMate] Based on Don Norman’s principles, the most likely design issue is: Answer the question based on the scenario given:
  1. Poor discoverability of the system status
  2. Low attention span of students
  3. Weak signifiers on action controls
  4. Constraints preventing target customers flow progression

A published solution is not available for this question yet.

Question 310 MCQ · 2.0 marks

HealthLink: A health-monitoring app allows target customers to log meals, steps, and sleep. The customers appreciate the visual design but report that the app “doesn’t understand what matters most.” Insights from the Empathize phase show that nutrition alerts (meaningful to customers) are buried deep in the menu. [HealthLink] The most appropriate step in the Analyze phase is to: Answer the question based on the scenario given:
  1. Conduct a Multi-Why analysis to figure out why the designer placed the nutrition screens buried deep in the menu.
  2. Use Conflict of Interest modeling to compare designer emphasis vs. business priorities
  3. Create HMW questions around simplifying interface elements to improve usability
  4. Cluster insights toward a Desire Result statement using ENV model.

A published solution is not available for this question yet.

Question 311 MCQ · 2.0 marks

RuralPay: A fintech app for rural merchants introduces QR-based payments. Field tests reveal merchants often hand their phone to customers because of unclear flow ownership. [RuralPay] The KDT phase that should be strengthened in the next iteration is: Answer the question based on the scenario given:
  1. Empathize – observe merchants’ current payment context
  2. Solve – generate new monetization ideas
  3. Test – run another usability benchmark
  4. Analyze – document personas only

A published solution is not available for this question yet.