MauryaHub PYQ Practice

ms3002_2026T1_ET_FN.pdf

Market Research · End Term · Jan 2026 FN

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Questions and published explanations below are available without starting a test. Some questions may not have a published solution yet.

Question 2 MCQ · 2.0 marks

Select the right option in the given subquestions.
A company that plans to get into pet grooming products wants to understand the emotional bond between pet parent(s) and their pet. What kind of study is required for this?
  1. Qualitative research
  2. Online quantitative research
  3. In-person quantitative research
  4. Demand estimation study

A published solution is not available for this question yet.

Question 3 MCQ · 2.0 marks

Select the right option in the given subquestions.
A company that plans to get into branded rice wants to understand the rice buying habits such as the proportion of consumers who buy from a supermarket and proportion who buy from kirana (local convenience store) shop, proportion who buys branded rice etc. What kind of study is required for this?
  1. Qualitative research
  2. Quantitative research
  3. Product test
  4. Laddering technique

A published solution is not available for this question yet.

Question 4 MCQ · 2.0 marks

Select the right option in the given subquestions.
Fill in the blank here. In a ________, the respondents give the feedback about the brand by building a story around a picture or an image
  1. Laddering exercise
  2. Blind product test
  3. Sentence completion exercise
  4. TAT exercise

A published solution is not available for this question yet.

Question 5 MCQ · 2.0 marks

Select the right option in the given subquestions.
When respondents are given first one sample, then another sample, and then asked for comparative feedback, it is known as
  1. Laddering exercise
  2. Sequential monadic product testing
  3. Sentence completion exercise
  4. Conjoint analysis

A published solution is not available for this question yet.

Question 6 MCQ · 2.0 marks

Select the right option in the given subquestions.
Which of the following is the appropriate test for testing the means of two independent samples?
  1. T-test
  2. Chi-square
  3. Kolmogorov Smirnov
  4. Correlation

A published solution is not available for this question yet.

Question 7 MSQ · 10.0 marks

Of the following terms, five are relevant measures that come in a quantitative brand health study. Please identify the five. Can mark only 5 options
  1. Top of mind awareness
  2. Laddering of benefits
  3. Blind testing methodology
  4. Employee motivation causes
  5. Ad recognition %age
  6. Emotional involvement in the category
  7. Clutter cut-through %
  8. Unaided brand awareness
  9. Reliability testing
  10. Brands ever used by the customer

A published solution is not available for this question yet.

Question 8 NAT · 5.0 marks

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions [[IMAGE:236fce25bc84d7c3_4_2]]
What is the lapsing ratio for Brand F? (Round it off to the one decimal)
Source diagram or notation

    A published solution is not available for this question yet.

    Question 9 MCQ · 5.0 marks

    Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions [[IMAGE:236fce25bc84d7c3_4_2]]
    Which brand has the highest lapsing ratio?
    Source diagram or notation
    1. Brand A
    2. Brand H
    3. Brand I
    4. Brand J
    5. Brand F

    A published solution is not available for this question yet.

    Question 10 MCQ · 2.0 marks

    Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions [[IMAGE:236fce25bc84d7c3_4_2]]
    Which brand has the lowest lapsing ratio?
    Source diagram or notation
    1. Brand A
    2. Brand B
    3. Brand C
    4. Brand D
    5. Brand E

    A published solution is not available for this question yet.

    Question 11 MCQ · 2.0 marks

    Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions [[IMAGE:236fce25bc84d7c3_4_2]]
    Which brand has the lowest gap between unaided and total awareness?
    Source diagram or notation
    1. Brand D
    2. Brand F
    3. Brand G
    4. Brand J

    A published solution is not available for this question yet.

    Question 12 NAT · 2.0 marks

    Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions [[IMAGE:236fce25bc84d7c3_4_2]]
    What is the trial to total awareness ratio for Brand A? (Round it off to the one decimal)
    Source diagram or notation

      A published solution is not available for this question yet.

      Question 13 NAT · 2.0 marks

      Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions [[IMAGE:236fce25bc84d7c3_4_2]]
      What is the trial to total awareness ration for Brand C? (Round it off to the one decimal)
      Source diagram or notation

        A published solution is not available for this question yet.

        Question 14 NAT · 2.0 marks

        Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions [[IMAGE:236fce25bc84d7c3_4_2]]
        What is the lapsing ratio for Brand E? (Round it off to the one decimal)
        Source diagram or notation

          A published solution is not available for this question yet.

          Question 15 MCQ · 2.0 marks

          Please indicate true / false for given statements.
          TOM stands for Top Of Mind awareness
          1. True
          2. False

          A published solution is not available for this question yet.

          Question 16 MCQ · 2.0 marks

          Please indicate true / false for given statements.
          OTS stands for Opportunity To See
          1. True
          2. False

          A published solution is not available for this question yet.

          Question 17 MCQ · 2.0 marks

          Please indicate true / false for given statements.
          The golden rule for sample size as per Central Limit Theorem is that n should be atleast 30
          1. True
          2. False

          A published solution is not available for this question yet.

          Question 18 MCQ · 2.0 marks

          Please indicate true / false for given statements.
          Retail audits can be used to understand the profile of the end consumer of a brand
          1. True
          2. False

          A published solution is not available for this question yet.

          Question 19 MCQ · 2.0 marks

          Please indicate true / false for given statements.
          Retail audit panels include a sample of retail outlets
          1. True
          2. False

          A published solution is not available for this question yet.