MauryaHub PYQ Practice

ms3002_2026T1_Q2_NA.pdf

Market Research · Quiz 2 · Jan 2026

← Course papers · Start practice / exam

Questions and published explanations below are available without starting a test. Some questions may not have a published solution yet.

Question 2 MCQ · 2.0 marks

Given series of measures. Please classify them into the study type that they are most likely to come into: Based on the above data, answer the given subquestions.
Finding out how well the new ad will score on likeability among the target audience
  1. Brand health
  2. Customer sat
  3. Ad pretesting
  4. Product testing
  5. Concept testing
  6. Employee sat
  7. Channel sat

A published solution is not available for this question yet.

Question 3 MCQ · 2.0 marks

Given series of measures. Please classify them into the study type that they are most likely to come into: Based on the above data, answer the given subquestions.
Understanding whether the distributors are happy with the service provided by the company
  1. Brand health
  2. Customer sat
  3. Ad pretesting
  4. Product testing
  5. Concept testing
  6. Employee sat
  7. Channel sat

A published solution is not available for this question yet.

Question 4 MCQ · 2.0 marks

Given series of measures. Please classify them into the study type that they are most likely to come into: Based on the above data, answer the given subquestions.
Understanding whether the retailers are satisfied enough to stock a new product from the company
  1. Brand health
  2. Customer sat
  3. Ad pretesting
  4. Product testing
  5. Concept testing
  6. Employee sat
  7. Channel sat

A published solution is not available for this question yet.

Question 5 MCQ · 2.0 marks

Given series of measures. Please classify them into the study type that they are most likely to come into: Based on the above data, answer the given subquestions.
Finding out how likely the customers are to continue using our product or services
  1. Brand health
  2. Customer sat
  3. Ad pretesting
  4. Product testing
  5. Concept testing
  6. Employee sat
  7. Channel sat

A published solution is not available for this question yet.

Question 6 MCQ · 2.0 marks

Given series of measures. Please classify them into the study type that they are most likely to come into: Based on the above data, answer the given subquestions.
Finding out whether the package of benefits promised in the new product is relevant to the target audience
  1. Brand health
  2. Customer sat
  3. Ad pretesting
  4. Product testing
  5. Concept testing
  6. Employee sat
  7. Channel sat

A published solution is not available for this question yet.

Question 7 MCQ · 2.0 marks

Given series of measures. Please classify them into the study type that they are most likely to come into: Based on the above data, answer the given subquestions.
Feedback on the work environment in the organization
  1. Brand health
  2. Customer sat
  3. Ad pretesting
  4. Product testing
  5. Concept testing
  6. Employee sat
  7. Channel sat

A published solution is not available for this question yet.

Question 8 MCQ · 2.0 marks

Given series of measures. Please classify them into the study type that they are most likely to come into: Based on the above data, answer the given subquestions.
How persuasive is the new ad?
  1. Brand health
  2. Customer sat
  3. Ad pretesting
  4. Product testing
  5. Concept testing
  6. Employee sat
  7. Channel sat

A published solution is not available for this question yet.

Question 9 MCQ · 2.0 marks

Given series of measures. Please classify them into the study type that they are most likely to come into: Based on the above data, answer the given subquestions.
How well differentiated is the benefit promise of a proposed new service?
  1. Brand health
  2. Customer sat
  3. Ad pretesting
  4. Product testing
  5. Concept testing
  6. Employee sat
  7. Channel sat

A published solution is not available for this question yet.

Question 10 MCQ · 2.0 marks

Given series of measures. Please classify them into the study type that they are most likely to come into: Based on the above data, answer the given subquestions.
Extent of liking for the new biscuit sample when tasted
  1. Brand health
  2. Customer sat
  3. Ad pretesting
  4. Product testing
  5. Concept testing
  6. Employee sat
  7. Channel sat

A published solution is not available for this question yet.

Question 11 MCQ · 2.0 marks

Given series of measures. Please classify them into the study type that they are most likely to come into: Based on the above data, answer the given subquestions.
The list of brands that consumers are aware of unaided
  1. Brand health
  2. Customer sat
  3. Ad pretesting
  4. Product testing
  5. Concept testing
  6. Employee sat
  7. Channel sat

A published solution is not available for this question yet.

Question 12 MCQ · 5.0 marks

Given below are the customer satisfaction study results of two banks.Which bank is likely to have better consumer retention? Assume the difference is statistically significant. [[IMAGE:7f6077717e99341a_6_2]]
Source diagram or notation
  1. Bank A
  2. Bank B

A published solution is not available for this question yet.

Question 13 NAT · 5.0 marks

Given raw data from an employee sat study. Sample size is 10 employees. The research agency uses an employee happiness index which is calculated as below. Index calculation method 1. Take mathematical average of the three questions 2. Then convert it to a scale of zero to 100 3. This is the Employee satisfaction index for each employee [[IMAGE:7f6077717e99341a_6_3]] Based on the above data, answer the given subquestions.
What is the mean score of the calculated employee happiness index across the 10 employees?
Source diagram or notation

    A published solution is not available for this question yet.

    Question 14 NAT · 5.0 marks

    Given raw data from an employee sat study. Sample size is 10 employees. The research agency uses an employee happiness index which is calculated as below. Index calculation method 1. Take mathematical average of the three questions 2. Then convert it to a scale of zero to 100 3. This is the Employee satisfaction index for each employee [[IMAGE:7f6077717e99341a_6_3]] Based on the above data, answer the given subquestions.
    What is the NPS for the sample of 10 employees?
    Source diagram or notation

      A published solution is not available for this question yet.

      Question 15 NAT · 5.0 marks

      Given raw data from an employee sat study. Sample size is 10 employees. The research agency uses an employee happiness index which is calculated as below. Index calculation method 1. Take mathematical average of the three questions 2. Then convert it to a scale of zero to 100 3. This is the Employee satisfaction index for each employee [[IMAGE:7f6077717e99341a_6_3]] Based on the above data, answer the given subquestions.
      What is mean score of the “continue” question?
      Source diagram or notation

        A published solution is not available for this question yet.

        Question 16 MCQ · 1.0 marks

        Please answer whether the given statements in the subquestions are true or false
        A high % unaided recall for ad in pretesting studies indicates that the ad is not noticeable
        1. True
        2. False

        A published solution is not available for this question yet.

        Question 17 MCQ · 1.0 marks

        Please answer whether the given statements in the subquestions are true or false
        Level of consumer involvement pertains to the category as a whole and not to specific brands
        1. True
        2. False

        A published solution is not available for this question yet.

        Question 18 MCQ · 1.0 marks

        Please answer whether the given statements in the subquestions are true or false
        When a brand has a high level of unaided awareness, it normally means that many consumers are open to buying the brand
        1. True
        2. False

        A published solution is not available for this question yet.

        Question 19 MCQ · 1.0 marks

        Please answer whether the given statements in the subquestions are true or false
        NPS and customer satisfaction are always inversely correlated
        1. True
        2. False

        A published solution is not available for this question yet.

        Question 20 MCQ · 1.0 marks

        Please answer whether the given statements in the subquestions are true or false
        Pretesting a finished ad is a way to ensure that media money is not wasted on an ineffective ad
        1. True
        2. False

        A published solution is not available for this question yet.

        Question 21 MCQ · 1.0 marks

        Please answer whether the given statements in the subquestions are true or false
        In blind product testing, the brand name is not shown to the respondent
        1. True
        2. False

        A published solution is not available for this question yet.

        Question 22 MCQ · 1.0 marks

        Please answer whether the given statements in the subquestions are true or false
        One of the key measures in retailer satisfaction studies is the satisfaction with the marketing support from the brand
        1. True
        2. False

        A published solution is not available for this question yet.

        Question 23 MCQ · 1.0 marks

        Please answer whether the given statements in the subquestions are true or false
        Persuasion is a key metric in ad pretesting
        1. True
        2. False

        A published solution is not available for this question yet.

        Question 24 MCQ · 1.0 marks

        Please answer whether the given statements in the subquestions are true or false
        Happy employees are generally willing to refer their friends to join their company
        1. True
        2. False

        A published solution is not available for this question yet.

        Question 25 MCQ · 1.0 marks

        Please answer whether the given statements in the subquestions are true or false
        Total ad recall is always higher than total brand awareness
        1. True
        2. False

        A published solution is not available for this question yet.