ms3002_2026T1_Q1_NA.pdf

A survey has been done with a sample size of 200 respondents on their opinion about watching movies. The results are presented below in % age form. The question asked was a simple 5 point like-dislike scale question. Please calculate the mean score. [[IMAGE:4fffb92794e95973_3_2]]

A survey has been done with a sample size of 200 respondents on their opinion about reading newspapers. The results are presented below in %age form. The question asked was a simple 7 point like-dislike scale question. Please calculate the mean score [[IMAGE:4fffb92794e95973_4_3]]

A survey has been done with a sample size of 200 respondents on their satisfaction with their phones. The results are presented below in %age form. The question asked was a simple 5 point like-dislike scale question. Please calculate the mean score [[IMAGE:4fffb92794e95973_4_4]]

A survey has been done with a sample size of 200 respondents on their opinion about the weather in Chennai. The results are presented below as a count (not %). The question asked was a simple 5 point like-dislike scale question. Please calculate the mean score [[IMAGE:4fffb92794e95973_5_5]]

A survey has been done with a sample size of 200 respondents on their opinion about Lux soap. The results are presented below as a count (not %age). The question asked was a simple 7 point like-dislike scale question. Please calculate the mean score [[IMAGE:4fffb92794e95973_5_6]]

A company plans to do a house-to-house field survey to find the brand share of their soap brand. The required sample size is 1000, spread across upper middle class homes. What sampling method is optimal?

A hotel wants to do a customer satisfaction study over phone with guests who have checked out of the hotel after a minimum of 2 nights’ stay. The required sample size is 200 customers. A list of all such guests is available with phone numbers. what sampling method is optimal?

An FMCG firm supplies soaps to hotels. The firm wants to conduct a small sample study to understand how happy their hotel customers are with the support from the company. The required sample size is 20, and the nature of probing will be qualitative. what sampling method is optimal?

A baby products company plans to test out a new toothpaste concept meant for teenagers who eat a lot of chocolates. The targeted sample size is 25 and the probing will be qualitative in nature. what sampling method is optimal?

A restaurant wants to find out how satisfied its customers are and if they will come back to the chain across branches. The company wants a sample size of 500 customers selected in such a way as to ensure proportionate representation to each branch of the chain. Which sampling method is optimal?

A typical Group discussion has between 7 and 9 respondents

A dyad is a discussion format with two respondents

The sample size required for a study is larger when the heterogeneity in the population is lower

Close ended questions are easier to analyze than open-ended questions

The flow of questions does not matter when writing a questionnaire

Local language translations are important for a questionnaire to work well

Laddering works better when used in depth interviews than in group discussions

Generally, though not always, the sample size for B2B studies is smaller than for consumer studies

Projective techniques are a powerful way to understand the underlying motivations for consumer behaviour

Brand grouping exercise in quali research can help to understand the dimensions that consumers use to decide brand choice

Qualitative research generally uses non-probability sampling

Market sizing should be done only by quali research

Quanti research is the preferred choice when we need to estimate the % age who are aware of a brand

Probability sampling techniques are preferable to non-probability sampling for quantitative research

In general, a good understanding of brand management concepts is useful for a market researcher

Please see the scales below and indicate which kind of scale each is in the given subquestions. [[IMAGE:4fffb92794e95973_11_7]]

Which kind of scale is “Scale 1”…?

Please see the scales below and indicate which kind of scale each is in the given subquestions. [[IMAGE:4fffb92794e95973_11_7]]

What kind of scale is "Scale 2"..?

Please see the scales below and indicate which kind of scale each is in the given subquestions. [[IMAGE:4fffb92794e95973_11_7]]

Which kind of scale is “Scale 3”…?

Please see the scales below and indicate which kind of scale each is in the given subquestions. [[IMAGE:4fffb92794e95973_11_7]]

Which kind of scale is “Scale 4”…?

Please see the scales below and indicate which kind of scale each is in the given subquestions. [[IMAGE:4fffb92794e95973_11_7]]

Which kind of scale is “Scale 5”…?