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Question 2 MCQ · 2.0 marks
A company that plans to get into making e2W has some technology that allows a new set of
benefits such as improved suspension, fast charging, carry spare battery etc. The company wants
to test whether these will resonate with the consumers. What kind of study is required for this?
6406537408229.
Ad pretest
6406537408230.
Concept test
6406537408231.
Chanel satisfaction study
6406537408232.
T test
A published solution is not available for this question yet.
A company that plans to launch a new brand of snack bars wants to understand the consumer
habits such as frequency of consuming snack bars, occasions when they are consumed, brand
used, and attitude towards the brands etc. What kind of study is required for this?
6406537408233.
Usage and Attitude study
6406537408234.
Qualitative research
6406537408235.
Product test
6406537408236.
Laddering technique
A published solution is not available for this question yet.
Fill in the blanks here. In a (/n) ……, the respondents are not asked to indicate their names to
protect their confidentiality and ensure that they face no repercussions or punishment from the
company
6406537408237.
Employee satisfaction study
6406537408238.
Product test
6406537408239.
Qualitative research
6406537408240.
Ad pretest
A published solution is not available for this question yet.
When respondents are shown a capsule of ads, and then asked for which ads they remember
seeing (without showing a list), what is the term for the first ad that they mention?
6406537408241.
Brand standing
6406537408242.
Top of mind ad recall
6406537408243.
Ad persuasion
6406537408244.
Brand attachment
A published solution is not available for this question yet.
Of the following terms / measures, five are relevant in a quantitative brand health study. Please
identify the five. Can mark only 5 options. Every right option will get 2 marks
6406537408249.
Orthogonal array
6406537408250.
Top of mind awareness
6406537408251.
Blind testing
6406537408252.
Brand used most often
6406537408253.
Aided brand awareness
6406537408254.
Clutter cut-through
6406537408255.
Brands ever tried
6406537408256.
Employee motivation
6406537408257.
Brands used currently
6406537408258.
Reliability testing
A published solution is not available for this question yet.
Given below are the results from a brand health study. The data shown here is in column
percentages. Please use the data and answer the given subquestions.
Which brand has the highest top of mind brand awareness?
6406537408259.
Brand 1
6406537408260.
Brand 2
6406537408261.
Brand 3
6406537408262.
Brand 5
6406537408263.
Brand 8
A published solution is not available for this question yet.
Given below are the results from a brand health study. The data shown here is in column
percentages. Please use the data and answer the given subquestions.
What is the trial to total awareness ratio for Brand 1
6406537408264.
0.25
6406537408265.
0.35
6406537408266.
0.72
6406537408267.
1.08
6406537408268.
0.90
A published solution is not available for this question yet.
Given below are the results from a brand health study. The data shown here is in column
percentages. Please use the data and answer the given subquestions.
What is the trial to total awareness ratio for Brand 3?
6406537408269.
0.66
6406537408270.
0.99
6406537408271.
0.33
6406537408272.
0.11
6406537408273.
0.22
A published solution is not available for this question yet.
Given below are the results from a brand health study. The data shown here is in column
percentages. Please use the data and answer the given subquestions.
What is the adoption ratio for Brand 5? (i.e. current to trial levels)
6406537408274.
0.73
6406537408275.
0.50
6406537408276.
0.81
6406537408277.
0.26
6406537408278.
1.12
A published solution is not available for this question yet.
Given below are the results from a brand health study. The data shown here is in column
percentages. Please use the data and answer the given subquestions.
What is the adoption ratio for Brand 6?
6406537408279.
0.67
6406537408280.
0.53
6406537408281.
0.28
6406537408282.
0.45
6406537408283.
0.80
A published solution is not available for this question yet.
