MauryaHub PYQ Practice

ms3002_2026T2_ET_FN.pdf

Market Research · End Term · May 2026 FN

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Questions and published explanations below are available without starting a test. Some questions may not have a published solution yet.

Question 2 MCQ · 2.0 marks

A company that plans to get into herbal based haircare products wants to understand the emotional bond between a young lady and her hair care routine. What kind of study is required for this?
  1. Online quantitative research
  2. In-person quantitative research
  3. Qualitative research
  4. Demand estimation study

A published solution is not available for this question yet.

Question 3 MCQ · 2.0 marks

A company that plans to get into e-com for building materials wants to understand the buying habits such as the percentage of customers who buy premium brands and the percentage who buy mid-priced brands etc. What kind of study is required for this?
  1. Quantitative research
  2. Qualitative research
  3. Product test
  4. Laddering technique

A published solution is not available for this question yet.

Question 4 MCQ · 2.0 marks

Fill in the blanks here. In a ……, the respondents give the feedback about the product sample without knowing which brand it is
  1. Laddering exercise
  2. Sentence completion exercise
  3. TAT exercise
  4. Blind product test

A published solution is not available for this question yet.

Question 5 MCQ · 2.0 marks

When respondents are given first one sample, then another sample, and then asked for comparative feedback, it is known as
  1. Laddering exercise
  2. Sentence completion exercise
  3. Sequential monadic product testing
  4. Conjoint analysis

A published solution is not available for this question yet.

Question 6 MCQ · 2.0 marks

Which of the following is the appropriate test for testing the difference between the means of two independent samples?
  1. Chi-square
  2. T-test
  3. Kolmogorov Smirnov
  4. Correlation

A published solution is not available for this question yet.

Question 7 MSQ · 10.0 marks

Of the following terms, five are relevant in a qualitative study on Consumer Decision Journey for skin care. Please identify the five. Can mark only 5 options. Every right option will get 2 marks
  1. Percentage of awareness
  2. Blind testing
  3. Laddering of benefits
  4. Mean score
  5. Level of consumer involvement in the category
  6. Clutter cut-through
  7. Trusted influencers
  8. Brand perception
  9. Correlation
  10. Probing questions

A published solution is not available for this question yet.

Question 8 MCQ · 4.0 marks

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions [[IMAGE:0decc3d68061a9d3_4_2]]
Which brand has the second highest top of mind awareness?
Source diagram or notation
  1. Brand A
  2. Brand C
  3. Brand F
  4. Brand G
  5. Brand J

A published solution is not available for this question yet.

Question 9 MCQ · 4.0 marks

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions [[IMAGE:0decc3d68061a9d3_4_2]]
Which brand has the lowest unaided awareness?
Source diagram or notation
  1. Brand A
  2. Brand C
  3. Brand F
  4. Brand G
  5. Brand J

A published solution is not available for this question yet.

Question 10 MCQ · 4.0 marks

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions [[IMAGE:0decc3d68061a9d3_4_2]]
What is the trial to total awareness ratio for Brand A?
Source diagram or notation
  1. 0.12
  2. 0.33
  3. 0.51
  4. 1.09
  5. 0.76

A published solution is not available for this question yet.

Question 11 MCQ · 4.0 marks

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions [[IMAGE:0decc3d68061a9d3_4_2]]
What is the trial to total awareness ration for Brand C?
Source diagram or notation
  1. 0.20
  2. 0.54
  3. 0.68
  4. 0.79
  5. 0.92

A published solution is not available for this question yet.

Question 12 MCQ · 4.0 marks

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions [[IMAGE:0decc3d68061a9d3_4_2]]
What is the adoption ratio for Brand F? i.e. current used to trial level
Source diagram or notation
  1. 0.95
  2. 0.11
  3. 0.67
  4. 1.83
  5. 0.50

A published solution is not available for this question yet.

Question 13 MCQ · 2.0 marks

Answer the given subquestions.
Pl indicate true / false for the statement AIR stands for Average Issue Readership
  1. True
  2. False

A published solution is not available for this question yet.

Question 14 MCQ · 2.0 marks

Answer the given subquestions.
Pl indicate true / false for the statement Consumer panels include a sample of retail outlets
  1. True
  2. False

A published solution is not available for this question yet.

Question 15 MCQ · 2.0 marks

Answer the given subquestions.
Pl indicate true / false for the statement The golden rule for sample size as per Central Limit Theorem is that n should be atleast 30
  1. True
  2. False

A published solution is not available for this question yet.

Question 16 MCQ · 2.0 marks

Answer the given subquestions.
Pl indicate true / false for the statement OTS stands for Opportunity To See
  1. True
  2. False

A published solution is not available for this question yet.

Question 17 MCQ · 2.0 marks

Answer the given subquestions.
Pl indicate true / false for the statement Retail audits can be used to understand the profile of the end consumer of a brand
  1. True
  2. False

A published solution is not available for this question yet.