MauryaHub PYQ Practice

ms3002_2026T2_Q2_NA.pdf

Market Research · Quiz 2 · May 2026

← Course papers · Start practice / exam

Questions and published explanations below are available without starting a test. Some questions may not have a published solution yet.

Question 2 MCQ · 2.0 marks

Given scenarios are followed by a series of measures. Please identify the study type that they are highly suitable to come into. Based on the above data, answer the given subquestions.
Checking whether the proposed new TV commercial is likely to persuade the target audience
  1. Brand health
  2. Customer sat
  3. Ad pretesting
  4. Product testing
  5. Concept testing
  6. Employee sat
  7. Channel sat

A published solution is not available for this question yet.

Question 3 MCQ · 2.0 marks

Given scenarios are followed by a series of measures. Please identify the study type that they are highly suitable to come into. Based on the above data, answer the given subquestions.
Understanding how likely the channel partner is to push the brand
  1. Brand health
  2. Customer sat
  3. Ad pretesting
  4. Product testing
  5. Concept testing
  6. Employee sat
  7. Channel sat

A published solution is not available for this question yet.

Question 4 MCQ · 2.0 marks

Given scenarios are followed by a series of measures. Please identify the study type that they are highly suitable to come into. Based on the above data, answer the given subquestions.
Understanding whether the distributors will be ready to stock a new product from the company
  1. Brand health
  2. Customer sat
  3. Ad pretesting
  4. Product testing
  5. Concept testing
  6. Employee sat
  7. Channel sat

A published solution is not available for this question yet.

Question 5 MCQ · 2.0 marks

Given scenarios are followed by a series of measures. Please identify the study type that they are highly suitable to come into. Based on the above data, answer the given subquestions.
Finding out what are the complaints from the customers about the service quality
  1. Brand health
  2. Customer sat
  3. Ad pretesting
  4. Product testing
  5. Concept testing
  6. Employee sat
  7. Channel sat

A published solution is not available for this question yet.

Question 6 MCQ · 2.0 marks

Given scenarios are followed by a series of measures. Please identify the study type that they are highly suitable to come into. Based on the above data, answer the given subquestions.
Finding out whether the proposed new e-com service is likely to succeed in the market
  1. Brand health
  2. Customer sat
  3. Ad pretesting
  4. Product testing
  5. Concept testing
  6. Employee sat
  7. Channel sat

A published solution is not available for this question yet.

Question 7 MCQ · 2.0 marks

Given scenarios are followed by a series of measures. Please identify the study type that they are highly suitable to come into. Based on the above data, answer the given subquestions.
Finding out how motivated the employees are working in the organization
  1. Brand health
  2. Customer sat
  3. Ad pretesting
  4. Product testing
  5. Concept testing
  6. Employee sat
  7. Channel sat

A published solution is not available for this question yet.

Question 8 MCQ · 2.0 marks

Given scenarios are followed by a series of measures. Please identify the study type that they are highly suitable to come into. Based on the above data, answer the given subquestions.
How interesting is the creative route of the proposed new ad?
  1. Brand health
  2. Customer sat
  3. Ad pretesting
  4. Product testing
  5. Concept testing
  6. Employee sat
  7. Channel sat

A published solution is not available for this question yet.

Question 9 MCQ · 2.0 marks

Given scenarios are followed by a series of measures. Please identify the study type that they are highly suitable to come into. Based on the above data, answer the given subquestions.
How well differentiated is the benefit promise of a proposed new offering?
  1. Brand health
  2. Customer sat
  3. Ad pretesting
  4. Product testing
  5. Concept testing
  6. Employee sat
  7. Channel sat

A published solution is not available for this question yet.

Question 10 MCQ · 2.0 marks

Given scenarios are followed by a series of measures. Please identify the study type that they are highly suitable to come into. Based on the above data, answer the given subquestions.
Finding out how much children like the taste of the new biscuit before launching it in the market
  1. Brand health
  2. Customer sat
  3. Ad pretesting
  4. Product testing
  5. Concept testing
  6. Employee sat
  7. Channel sat

A published solution is not available for this question yet.

Question 11 MCQ · 2.0 marks

Given scenarios are followed by a series of measures. Please identify the study type that they are highly suitable to come into. Based on the above data, answer the given subquestions.
Finding out which brands enjoy good consumer purchase intention
  1. Brand health
  2. Customer sat
  3. Ad pretesting
  4. Product testing
  5. Concept testing
  6. Employee sat
  7. Channel sat

A published solution is not available for this question yet.

Question 12 MCQ · 5.0 marks

Given below are the customer satisfaction study results of two banks. Which bank is likely to have better customer retention? [[IMAGE:6026cb802ecef3a4_6_2]]
Source diagram or notation
  1. Bank A
  2. Bank B

A published solution is not available for this question yet.

Question 13 NAT · 5.0 marks

[[IMAGE:6026cb802ecef3a4_6_3]] [[IMAGE:6026cb802ecef3a4_6_4]] Based on the above data, answer the given subquestions.
What is the mean score of the customer happiness **index** across the 10 customers? (round off the answer to one decimal)
Source diagram or notationSource diagram or notation

    A published solution is not available for this question yet.

    Question 14 NAT · 5.0 marks

    [[IMAGE:6026cb802ecef3a4_6_3]] [[IMAGE:6026cb802ecef3a4_6_4]] Based on the above data, answer the given subquestions.
    What is the NPS for the sample of 10 customers?
    Source diagram or notationSource diagram or notation

      A published solution is not available for this question yet.

      Question 15 NAT · 5.0 marks

      [[IMAGE:6026cb802ecef3a4_6_3]] [[IMAGE:6026cb802ecef3a4_6_4]] Based on the above data, answer the given subquestions.
      What is mean score of the recommendation question?  (round off the answer to one decimal)
      Source diagram or notationSource diagram or notation

        A published solution is not available for this question yet.

        Question 16 MCQ · 1.0 marks

        Please answer the subquestions whether the given statements are true or false
        The unaided awareness set for a customer is often similar to his / her brand consideration set
        1. False
        2. True

        A published solution is not available for this question yet.

        Question 17 MCQ · 1.0 marks

        Please answer the subquestions whether the given statements are true or false
        Level of consumer involvement pertains to the category as a whole and not to specific brands
        1. False
        2. True

        A published solution is not available for this question yet.

        Question 18 MCQ · 1.0 marks

        Please answer the subquestions whether the given statements are true or false
        A low unaided awareness % age always leads to high purchase levels
        1. False
        2. True

        A published solution is not available for this question yet.

        Question 19 MCQ · 1.0 marks

        Please answer the subquestions whether the given statements are true or false
        We would generally expect a high degree of correlation between NPS and the intention to continue with the brand
        1. False
        2. True

        A published solution is not available for this question yet.

        Question 20 MCQ · 1.0 marks

        Please answer the subquestions whether the given statements are true or false
        Pretesting a finished ad is a way to ensure that media money is not wasted on an ineffective ad
        1. False
        2. True

        A published solution is not available for this question yet.

        Question 21 MCQ · 1.0 marks

        Please answer the subquestions whether the given statements are true or false
        When testing a product, doing a blind test helps to ensure that brand name does not influence the respondent’s feedback
        1. False
        2. True

        A published solution is not available for this question yet.

        Question 22 MCQ · 1.0 marks

        Please answer the subquestions whether the given statements are true or false
        The commercial terms such as credit period are an important part of channel satisfaction questionnaires
        1. False
        2. True

        A published solution is not available for this question yet.

        Question 23 MCQ · 1.0 marks

        Please answer the subquestions whether the given statements are true or false
        Ad pretesting studies never include questions on persuasion
        1. False
        2. True

        A published solution is not available for this question yet.

        Question 24 MCQ · 1.0 marks

        Please answer the subquestions whether the given statements are true or false
        When employees are willing to refer their friends to the same company, it is a good sign of high employee satisfaction
        1. False
        2. True

        A published solution is not available for this question yet.

        Question 25 MCQ · 1.0 marks

        Please answer the subquestions whether the given statements are true or false
        Total brand awareness is always lower than the sum of top of mind and unaided brand awareness
        1. False
        2. True

        A published solution is not available for this question yet.